What is the difference between On-page and off-page SEO ?

On-page vs. off-page SEO

Since there’s no way to know exactly what influences search engine rankings the most, experts recommend that your SEO strategy contain a variety of tactics. Those tactics can largely be broken down into two categories: on-page and off-page SEO.
On-page SEO refers to the strategies that you implement on your web pages themselves, including everything from the design and written content, to your metadata, alt text, sitemap, canonical tags, and more. Off-page SEO refers to the steps you take outside of your pages. This includes elements like external links, social posts, and other website promotion methods.
Both on-page and off-page SEO are essential in driving traffic to your site and in ultimately signaling to Google that your site is a significant player on the internet. By letting Google know that your pages are important and that people are interested in learning about what you have to offer, you can help your pages rank higher and gain more traffic.