What is digital marketing?

Digital marketing is a technique that refers to the promotion of products or services through digital channels, such as search engines, websites, social media, email, mobile apps, and other platforms. It is a form of marketing that leverages the internet and digital technologies to reach and engage potential customers, build brand awareness, and drive sales.

The goal of digital marketing is to connect with consumers where they spend the most time, which is increasingly on digital devices and platforms. This requires marketers to adopt new strategies and techniques that can effectively reach and engage customers online. Some common digital marketing tactics include search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, influencer marketing, social media marketing, email marketing, and mobile marketing.