What about Search Engine Optimization ?
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SEO, or search engine optimization, is the process of optimizing websites so that they rank well on search engines through organic (non-paid) searches. This is one of the most crucial marketing strategies for any business or service.
Google aims to provide a positive user experience for its searchers, that’s why it wants to present the best possible information available. Therefore the focus of SEO efforts should be the process of making sure search engines recognize your content as the leading information on the web for a particular search query.